Meet The Corporation That Trademarked 'Jesus' | ThinkProgress: "Before taking on Jesus Surfed, Jesus Jeans objected to “Jesus First,” “Sweet Jesus,” and “Jesus Couture,” among others, which abandoned their trademark efforts. In some cases, when met with resistance, Jesus Jeans warned that it could sue for damages.
Attorneys for Jesus Jeans say they are just trying to protect the value of their brand—no different from Nike’s claim over the winged goddess of victory."
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